Clicks has announced that it is delisting the TRESemme brand after it published a racist advert calling black, natural hair damaged, dry and frizzy.
The racist advert was met with public outrage, protests by the Economic Freedom Fighters (EFF) and calls to boycott and ban Clicks stores and TRESemme products.
Clicks said that all employees responsible for publishing the racist advert have been suspended while a senior executive resigned.
The suspended staff members will now face a disciplinary hearing.
The company said that it was in the process of developing and expanding the local beauty market in partnership with government.
The retailer said it had delisted TRESemme and was now removing all of its products from store shelves.
These products will now be replaced by locally sourced hair care brands.